Call center projects stimulate insurers' interest

Developing a fresh business direction is still as refreshing as it was a dozen years ago during CPI's infancy. Our new venture into call center services generates similar energy and teamwork, particularly now that we're recruiting and training agents to serve domestic clients from the company's own contact center.

Under a recently signed strategic cooperation agreement with the Shaanxi Telecom subsidiary of China Telecom, we unite its software technology platform with our hardware and expertise to provide  a full-service call center operation for the insurance and financial services industry. We promote this expanded capability through business conferences and presentations, such as visits this spring to two major insurance companies – Sinatay Life and Taiping Life.

Taiping Life, based in Shanghai, serves 4.5 billion customers throughout China and is the country's oldest insurance provider. Sinatay, based in Hangzhou, sells individual and group insurance products, including long-term saving and investment-linked policies. Both firms also offer health coverage. They and others recognize the value of strategic alliances with business process experts who can bring efficiency, innovation and scalability to customer service call centers. 
     
This emerging business line is a natural growth step for CompuPacific, and a direction we're excited to take.

Michael Liu
President, CPI
mliu@compupacific.com

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